It is a good or service that is produced or realized through a process with the purpose of marketing it to satisfy a need.  1  4  13  53

Complete the description of your product from the user's point of view, what it is for, what need it covers, and what characteristics distinguish it from other similar products. 

Products for business, or industrial, are sold to companies, resellers, or institutions, and will be part of their own products, as a component, or will be used to provide their services, and consumer products are intended to meet the needs of an individual or final consumer.


Consumer Goods

Industrial Goods





hey are sold to other companies, they will be part of their own products

Massive consumption, cheap, little purchase effort, in many points of sale.

More expensive, requires comparison, is in fewer stores.

Actively sought, buyer does not accept substitutes.

Unknown to the buyer, not actively looking for it, although it solves a problem for him

Food or cleaning supplies are cheap..

Clothes or furniture are chosen with more care than soap..

If you have a favorite brand of PC, it is very difficult to even consider another

By the way, this is an IoT sensor for household gas.

This is a car brake

Product line

It is a group of related articles. Automotive companies offer trucks, vans, and cars , each of various models. 

It is rare for a company to have a single product, it generally has one or more product lines, this facilitates advertising, allows uniformity in packaging, use of standardized components, equivalent quality, efficient sales and distribution, and ease of introducing new ones. products.

Distributors prefer to deal with companies that offer complete product lines



Brand management 

The brand or 'Trademark' is the name, symbol, design, or combination of these elements, legally protected, that identifies the products of a seller and differentiates them from the competition 

The success of a product depends in part on the ability of buyers to differentiate it from others, the brand is a differentiation tool, since it seeks to identify the product, repeat the sale, and sell new products.    



Industrial design

It is the physical design of the product, it includes its appearance, aesthetics, materials, colors, safety, form of use, ergonomics (adaptation to the human being), functionality, comfort, semiotics (symbols and communication, for example of the buttons of a machine) , and ease of manufacture, and maintenance.    



What it is, what it is for, how it integrates into the environment.


System level design

How to use it, what result does it give, what forms it


Detail design

Industrial, mechanical, electronic, assembly design.


Testing and refining

Prototypes, pilots, focus groups.



Product design and development process

The product design also includes elements that help its use, such as manuals that can be printed, with software, or on video, packaging, which serves as a means of information, protection, and ease of handling and distribution, as well as such as labels, barcodes, and graphic design.  .  




How to fill the sheet 

In this case, the table is a technical sheet to indicate the characteristics according to the usefulness that the product will have for the user. If the product has more important characteristics, add them, and remove the ones that you do not consider relevant.

The table in this chapter does not contain numerical values, so it is not linked, if you consider that the chapter will be better with an illustration, you can omit its filling.

My product




Shopping goods


Soluble fiber extracted by cryogenic grinding at -40 C (-40 F)


* Box with 10 sachets of 12 grams

* Box with 24 sachets of 12 grams

* Pack of 12 boxes of 24 envelopes



* Dried fruits

* Dehydrated vegetables

* Sucralose








Name and characteristics.

Descriptive, and with an emphasis on what makes it different from similar products. The table gives you some common options, but change them if you think others are more important. 


Use pictures to complete the description. 





How to complete the Processor 

Write the main characteristics of the product, and accompany the description with illustrative drawings that show the user what the product is like, and if applicable, what services support it.

Market study

Chapter 1.1. Product

NutrivaNaturels is a functional food based on vegetables processed by cryogenic grinding , which maintains intact the nutritional properties and flavor of vegetable lols.

Presentations and flavors

Provides soluble and insoluble fiber in a low glycemic index food system , which facilitates metabolism, with low glucose and cholesterol content.


* Recommended in population at risk of diabetes

* Vigor and physical resistance

* Helps in weight control, both by reducing insulin-stimulated fat synthesis, and by its accumulation.

Information and labeling




Fibra soluble / molienda criog├ęnica

Nutritional information. Portion 12 grams


40 kcal/176kJ


9.5 g

  Total fiber

3.0 g

    Soluble fiber

1.1 g

    Insoluble fiber

1.9 g


4.4 g


0.3 g

  Total fat


The food industry has a lot of growth potential, both in domestic and export markets, as consumption follows trends such as the search for healthy products (safety, guarantee, toxic-free), functional (to which they have been added, removed, or modified ingredients to improve their nutritional quality), convenience (ease of handling, transfer, preparation), and sophistication (exotic or new flavors, lifestyle, gourmet), which force companies to innovate and specialize in fields such as biotechnology, design, and nutrition. 8 

See also

Industrial vs. Consumer Goods

Brand Management

Product Cycle Life 

Technology adoption life cycle


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